Moment Graphing is live for the 2026–27 season. See the platform →
AI Video Commerce · Sports & Entertainment

See every frame.
Sell every moment.

Your footage already holds everything a fan wants. FanEase finds it, turns it into something they can act on, and publishes it back into your own channels in under a minute.
Book a demo → See the platform →
In training with
NHL
Paramount
CBS Sports
Fanatics
Formula 1
MLS
The problem
AI made video infinite.
It didn’t make any of it worth more.
Making more video stopped being the hard part. Making any of it count still is.
74%On someone else’s platform.
The fan watches, buys and leaves. You get the audience. Someone else gets the record of who they are.
Source: Incipient Ventures & AI Labs
63%On a second screen.
The phone in their hand is where they buy. It just isn’t where you are.
Source: Incipient Ventures & AI Labs
840%More content, flat return.
Everyone is making more video. Nobody is making more money per video.
Source: Incipient Ventures & AI Labs
The moment, the purchase and the data live in three different places. FanEase puts them back together.
The moment
Player 19
The purchase
$94.99
In stock · ships free
Buy now
The data LEAN-IN
FanEase Moments™
The moment, the purchase and the data live in three different places. FanEase puts them back together.
01The moment A goal, a save, a celebration.
02The purchase The jersey, in stock, ready to ship.
03The data Who leaned in, and when.
FanEase Moments™
The platform
Next-Gen Production
and Commerce
One platform to turn every moment you own into something a fan can act on.
Discover the platform →
Adaptive storytelling: personalizes engagement and sales
Adaptive storytelling
Global Fan Engagement Footprint
YouTube Instagram TikTok X Facebook OTT Broadcast Web & App In-Venue Archive Live Clips
FanEase Core Model™
Two inputs, one model. Every frame it sees and every word it hears.
Perception & motion Speech, commentary & crowd Catalogue matching Brand & text Identity & reference Compounding memory
Moment Graphing
One moment. A thousand ways to engage.
Everything it sees and hears converges into a story of Moments™ that fans can act on.
SEES & HEARS WAYS TO ENGAGE Brand People Products Sponsors Venues THE MOMENT Shoppable offer Player stat Related highlight Story link Sponsor activation + 1,000 more ways…
Powered by FanEase Overlay · event-triggered generation
Solutions
Your properties. The moments that matter.
Brand
  • Kits, logos and marks
  • Any clip, any season
  • Archive becomes inventory
People
  • Roster, jersey and colours
  • Stats and highlights attached
  • Depth before the buy
Products
  • Catalogue integration
  • Shoppable SKU surfacing
  • One tap, live stock
Sponsors
  • Placement reporting
  • Branded segments
  • Exposure you can price
Venues
  • Location-aware delivery
  • Screens synced to play
  • In-venue personalisation
From frame to storefront in minutes, not hours.
1,000+
ways to engage built from a single moment
<60 sec
from raw frame to a published, shoppable moment
100%
first-party signal, on your side of the wall
“
Viewers who engage with shoppable video convert at a median uplift of +125%, and shoppable video ads drive 3.2x the conversions of standard video ads.
WhatMore, Shoppable Video Benchmarks 2026 · Bambuser, 2026
Solutions
Five kinds of moment.
Five ways to earn from them.
Reach
Your archive stops being storage.
Kits, logos and marks are recognised in every clip you own, so any moment from any season can carry something a fan acts on.
Powered byBrand kit recognition across the full library, on brand and inside your rights.
In practiceIndex a decade of footage once, then surface any moment that matches a campaign.
ValueDormant archive becomes sellable inventory.
app.fan-ease.com Live
FanEase Inventory view: 2,226 clips mapped across all seasons.
Inventory · 1,842 clips indexed across 11 years, 14,206 moments found.
Loyalty
The reason a fan stays longer.
Identity from roster, jersey and colours, with stats and highlights attached, so a fan goes deeper before they decide anything.
Powered byIdentity and reference, plus speech and commentary for live context.
In practiceThe model hears the milestone in the call and builds the stat card around it.
ValueLonger sessions and deeper attachment before any ask.
app.fan-ease.com Live
FanEase League view: a Champions League moment with the player identified and a stat card built from the commentary.
League · the stat card is built from what the commentary said, not from a feed.
Commerce
The shortest path to a sale.
What is on screen is matched to what is in stock and linked in one tap. No login, no search, no code to scan.
Powered byCatalogue integration against your live commerce platform.
In practiceOut of stock lines are suppressed before an offer ever publishes.
ValueDirect revenue without sending anyone to a search bar.
app.fan-ease.com Live
FanEase Catalogue view: an on-screen jersey matched to live inventory.
Catalogue · matched against live inventory, with out-of-stock suppressed automatically.
Partner revenue
Placement you can actually price.
The same recognition as Brand, pointed at a different output: placement reporting and branded segments your partners can see.
Powered byBrand kit recognition, timed to the second across every surface.
In practiceExposure and interaction land in a partner report without anyone counting frames.
ValueRenewals backed by evidence instead of estimates.
app.fan-ease.com Live
FanEase Partners view: share of exposure by partner across a single match, valued in dollars.
Partners · 968 seconds of exposure across four partners, valued and exportable.
In-venue revenue
The building becomes a channel.
Jumbotron, ribbon boards and concourse screens run moments matched to what is happening on the field, without a producer cutting it live.
Powered byLocation-aware delivery, zone recognition and in-play moment timing.
In practiceRotating sponsor surfaces, goal-moment replays and merch prompts synced to play.
ValueSix rotations a period, with in-venue exposure you can price at renewal.
app.fan-ease.com Live
FanEase Venue view: four arena surfaces synced to play with in-venue exposure tracked.
Venue · four arena surfaces synced to play, 78% average utilisation.
In their words
Built with the people
who own the rights.
Industry perspective
1:20with David Peart.
A view from the rights-holder side of the table on what changes when every frame becomes something a fan can act on.
David Peart  ·  Founder, Spike Sports & Entertainment
David Peart, Founder of Spike Sports and Entertainment
1:20
Case studies
What we ran.
What it earned.
Real engagements, anonymised at the client's request. Each one shows what was measured in our instance, what it was worth, and the arithmetic behind every figure.
13.2%
Store click-through
Of sustained viewers who clicked through to the club store. The highest rate we have recorded.
Case study
A Major League Soccer Club
↘  The challenge
The moment, the sale and the data lived in three different places, and the path from watching to buying ran off the club's own property.
The result
Two revenue lines from footage they already owned, including $25,000 of in-video sponsorship that did not exist before.
Further reading →
$100,000
Placement fee, contracted
Charged to the equipment manufacturer for placement inside the coverage, for the season.
Case study
National Golf Broadcast Highlights
↘  The challenge
A highlights library viewers watch to the end, full of equipment they are actively researching, and no route from seeing a club to buying it.
The result
A shoppable equipment catalogue and 24.8 seconds of average dwell — the longest we have recorded in any format.
Further reading →
Frequently asked
Own your channel.
Own your audience.
Own your data.
Anything not answered here, ask us directly. We would rather have the hard conversation early than after a contract.
01What does FanEase actually do?
It reads and listens to video you already own, finds the moments a fan would care about, and builds each one into something they can act on. That might be a shoppable jersey, a player stat pulled from the commentary, a related highlight or a sponsor activation. It then publishes back into the channels you already run.
02What do we have to change to use it?
Very little. Send footage in whatever form you already have it. There is no tagging step, no new production tool and no rebuild of your workflow. Most teams give us a catalogue feed and a roster, and the engineering lift is measured in hours rather than sprints.
03Who owns the footage and the data?
You do, on both counts. You keep the copyright and nothing leaves your environment to train a model anyone else uses. Every engagement signal belongs to you, is exportable at any time, and we delete it on request. We learn to recognise objects such as a puck, a jersey or a logo. We never learn from your customers.
04Does this conflict with our existing rights and partners?
No. FanEase sits alongside your broadcast, commerce and sponsorship agreements rather than competing with them. We publish into the platforms and stores you already use, so nothing moves and no partner loses inventory. Sponsors gain a placement you can finally measure.
05What happens when it gets something wrong?
You see it before your audience does. Every moment carries a confidence score and anything below your threshold is held for review rather than published. You set that threshold, and it tightens as the model calibrates to your footage.
Start selling the moment.
Book a demo →